How should licensees approach sharing commission rates publicly?

The approach licensees should take in sharing commission rates publicly centers around the importance of confidentiality to prevent potential antitrust issues. In real estate, commission rates can be sensitive information, and public disclosure may lead to anti-competitive behavior. Keeping rates confidential protects licensees from collusion and ensures compliance with competition laws, which prohibit businesses from fixing prices or sharing sensitive information that could influence competitors' behavior.

Confidentiality helps maintain a fair marketplace by allowing each business to set its commission rates based on its unique circumstances, services, and market conditions without undue influence or pressure from competitors. This strategy not only protects individual firms but also supports a competitive environment that can benefit consumers. Through confidentiality, licensees can focus on differentiating their services and value propositions rather than competing solely on price.