In advertising, which of the following is an acceptable phrase?

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In real estate advertising, the use of phrases must comply with fair housing laws and regulations to ensure that discrimination is not taking place. The phrase "No smoking" is an acceptable term in advertising because it relates to a policy concerning the property rather than making any assumptions about the demographics or characteristics of potential tenants or buyers. It sets a clear guideline for the property and can help maintain a desirable living environment, free from the risks associated with smoking.

On the other hand, phrases like "Bachelor pad" and "Couples only" imply specific demographics, which can be seen as discriminatory against individuals who do not fit these classifications, such as single individuals or those living alone. Similarly, "Just like grandma's house" could suggest a specific style or demographic appeal, potentially alienating other groups of people based on age or lifestyle preferences. Therefore, "No smoking" stands out as a straightforward policy that respects fair housing practices while informing potential clients.

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